Heartland Mall is a shopping mall in Singapore. A relatively small shopping mall in comparison with other malls, it serves the neighbourhood of Kovan. It consists of four floors without a basement, and the fourth level occupied only by tuition centres. The mall is situated in an area known as Kovan City which used to be Hougang Town Centre, but the town centre was shifted to Hougang Central when neighbourhoods sprung up further north.

The mall was initially the largest Oriental Emporium outlet in Singapore. In 2001, the assets of The Emporium Group was taken over by Heartland Retail Group and the outlet was renamed the Heartland Mall.

In 2012, Guthrie GTS fully took over Heartland Retail Group which it already owned 50% of the group, leading to Heartland Mall being transferred to Guthrie GTS.

In 2015, Alpha Investment Partners, part of Keppel Capital and sponsored by Keppel Group, bought the lower three levels of Heartland Mall from Guthrie GTS. In 2016, Alpha sold them to Master Contract Services, a Singapore-based group in the property and construction businesses.

Level 1

Level 2

Level 3